Vibe Ünlüselek — Cocktail, Drink, Music
Location
Mersin, TR
Scope
Logo Design, Visual Identity, Branding
Date
May '23
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Vibe Ünlüselek seeks to capture the vibrant spirit of Anamur's summer scene, aspiring to be the "Fresh Prince of Bel-Air" in one of Turkey's smallest coastal destinations. Anamur, known for its traditional "tea gardens," has long been overlooked in the competitive world of beach clubs. Vibe Ünlüselek aims to fill this gap, offering a unique destination for young people. Guests can enjoy organic house music at sunset, sip cool cocktails while dancing in swimsuits, and experience nightlong dancing under soft ambient lights —creating an atmosphere of effortless fun.
The visual identity embodies the freshness, ease, and vividness of the location. The logo is meticulously crafted using the golden ratio as its guiding principle, symbolizing "a gateway to the sunset." Calligraphic typography reflects the authenticity of nature, while the warm color palette is drawn from sunsets in Anamur, captured over two months. Together, these elements evoke a sense of natural beauty and vibrant energy.
Vibe Ünlüselek seeks to capture the vibrant spirit of Anamur's summer scene, aspiring to be the "Fresh Prince of Bel-Air" in one of Turkey's smallest coastal destinations. Anamur, known for its traditional "tea gardens," has long been overlooked in the competitive world of beach clubs. Vibe Ünlüselek aims to fill this gap, offering a unique destination for young people. Guests can enjoy organic house music at sunset, sip cool cocktails while dancing in swimsuits, and experience nightlong dancing under soft ambient lights —creating an atmosphere of effortless fun.
The visual identity embodies the freshness, ease, and vividness of the location. The logo is meticulously crafted using the golden ratio as its guiding principle, symbolizing "a gateway to the sunset." Calligraphic typography reflects the authenticity of nature, while the warm color palette is drawn from sunsets in Anamur, captured over two months. Together, these elements evoke a sense of natural beauty and vibrant energy.
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